The Personal Startup

How To Start A Business By (And For) Yourself—No Experience Required

A comprehensive guide to starting a profitable business that works for you. You don't need funding, you don't need cofounders, and you don't need permission to get started: just a simple plan that works. It's easier than you think.


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About Josh Kaufman

Josh Kaufman is an acclaimed business, learning, and skill acquisition expert. He is the author of two international bestsellers: The Personal MBA and The First 20 Hours. Josh's research and writing have helped millions of people worldwide learn the fundamentals of modern business.

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